We’re excited to share our latest research findings with you! We’re always striving to stay ahead of the curve and provide you with the latest insights to boost your marketing efforts.
Recently, we conducted an in-depth analysis of search ads across seven industries, gathering 10,000 advertising creatives from SERPs. Our goal was to identify trends and patterns to help you optimise your advertising strategies and stay competitive in your industry.
Here are some key findings from our research:
Research Summary
Industries Analysed:
01
E-commerce
02
Finance
03
Health & Wellness
04
Technology
05
Travel & Hospitality
06
Real Estate
07
Automotive
Keywords Analysis
The total number of words in the 10,000 advertising creatives was 250,000, with an average length of 17 words per creative.
Dominant Keywords
Free
17%
Discount
12%
Best
8%
Now
7%
We have noticed a significant decrease in the use of the word BEST:
Message Types
offers
40%
promotions
25%
urgency-driven messages
20%
call-to-action phrases
15%
These insights provide valuable information on effective advertising strategies across various industries, helping you refine your marketing approach and achieve better results.
Stay tuned for more updates and insights from Picsium!
