{"id":47,"date":"2024-05-20T19:44:27","date_gmt":"2024-05-20T19:44:27","guid":{"rendered":"https:\/\/picsium.io\/?p=47"},"modified":"2024-05-25T14:18:58","modified_gmt":"2024-05-25T14:18:58","slug":"new-research-search-ads-analysis-reveals-key-trends-across-industries","status":"publish","type":"post","link":"https:\/\/picsium.io\/cs\/new-research-search-ads-analysis-reveals-key-trends-across-industries\/","title":{"rendered":"Nov\u00fd v\u00fdzkum: Anal\u00fdza reklam ve vyhled\u00e1v\u00e1n\u00ed odhaluje kl\u00ed\u010dov\u00e9 trendy nap\u0159\u00ed\u010d odv\u011btv\u00edmi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jsme r\u00e1di, \u017ee se s v\u00e1mi m\u016f\u017eeme pod\u011blit o na\u0161e nejnov\u011bj\u0161\u00ed v\u00fdsledky v\u00fdzkumu! V\u017edy se sna\u017e\u00edme b\u00fdt o krok nap\u0159ed a poskytnout v\u00e1m nejnov\u011bj\u0161\u00ed poznatky, kter\u00e9 pos\u00edl\u00ed va\u0161e marketingov\u00e9 \u00fasil\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vno jsme provedli hloubkovou anal\u00fdzu reklam ve vyhled\u00e1v\u00e1n\u00ed v sedmi odv\u011btv\u00edch a shrom\u00e1\u017edili jsme 10 000 reklamn\u00edch kreativ ze SERP. Na\u0161\u00edm c\u00edlem bylo identifikovat trendy a vzorce, kter\u00e9 v\u00e1m pomohou optimalizovat va\u0161e reklamn\u00ed strategie a udr\u017eet si konkurenceschopnost ve va\u0161em oboru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch zji\u0161t\u011bn\u00ed z na\u0161eho v\u00fdzkumu:<\/p>\n\n\n\n<p class=\"research-summary wp-block-paragraph\"><strong>Shrnut\u00ed v\u00fdzkumu<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyzovan\u00e1 odv\u011btv\u00ed:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">01<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/shopping-cart.svg\" alt=\"\" class=\"wp-image-73\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">E-commerce<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">02<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/funds.svg\" alt=\"\" class=\"wp-image-276\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Finance<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">03<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/muscle.svg\" alt=\"\" class=\"wp-image-278\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zdrav\u00ed a wellness<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">04<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/robot-one.svg\" alt=\"\" class=\"wp-image-279\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Technologie<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">05<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/take-off.svg\" alt=\"\" class=\"wp-image-280\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cestov\u00e1n\u00ed a pohostinstv\u00ed<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">06<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/building-three.svg\" alt=\"\" class=\"wp-image-281\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nemovitosti<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95px\">\n<p class=\"wp-block-paragraph\">07<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/taxi.svg\" alt=\"\" class=\"wp-image-282\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Automobilov\u00fd pr\u016fmysl<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova Anal\u00fdza<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u00fd po\u010det slov v 10 000 reklamn\u00edch kreativ\u00e1ch byl 250 000, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00e1 d\u00e9lka jedn\u00e9 kreativy byla 17 slov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dominantn\u00ed kl\u00ed\u010dov\u00e1 slova<\/h3>\n\n\n\n<div class=\"wp-block-columns custom-colums is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zdarma<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">17%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sleva<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">12%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00ed<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">8%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nyn\u00ed<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">7%<\/h5>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zaznamenali jsme v\u00fdrazn\u00fd pokles pou\u017e\u00edv\u00e1n\u00ed slova BEST:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-1024x633.webp\" alt=\"\" class=\"wp-image-90\" style=\"width:840px;height:auto\" srcset=\"https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-1024x633.webp 1024w, https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-600x371.webp 600w, https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-300x185.webp 300w, https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-768x475.webp 768w, https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-1536x949.webp 1536w, https:\/\/picsium.io\/wp-content\/uploads\/2024\/05\/image3-2048x1266.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Typy zpr\u00e1v<\/h3>\n\n\n\n<div class=\"wp-block-columns custom-colums is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">nab\u00edz\u00ed<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">40%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">propaga\u010dn\u00ed akce<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">25%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">nal\u00e9hav\u00e9 zpr\u00e1vy<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">20%<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">fr\u00e1ze call-to-action<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#00000005;color:#00000005\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">15%<\/h5>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto poznatky poskytuj\u00ed cenn\u00e9 informace o \u00fa\u010dinn\u00fdch reklamn\u00edch strategi\u00edch v r\u016fzn\u00fdch odv\u011btv\u00edch, kter\u00e9 v\u00e1m pomohou zdokonalit v\u00e1\u0161 marketingov\u00fd p\u0159\u00edstup a dos\u00e1hnout lep\u0161\u00edch v\u00fdsledk\u016f.<br><br>Z\u016fsta\u0148te nalad\u011bni na dal\u0161\u00ed aktualizace a poznatky od spole\u010dnosti Picsium!<\/p>","protected":false},"excerpt":{"rendered":"<p>Jsme r\u00e1di, \u017ee se s v\u00e1mi m\u016f\u017eeme pod\u011blit o na\u0161e nejnov\u011bj\u0161\u00ed v\u00fdsledky v\u00fdzkumu! V\u017edy se sna\u017e\u00edme b\u00fdt o krok nap\u0159ed a poskytnout v\u00e1m nejnov\u011bj\u0161\u00ed poznatky, kter\u00e9 pos\u00edl\u00ed va\u0161e marketingov\u00e9 \u00fasil\u00ed. Ned\u00e1vno jsme provedli hloubkovou anal\u00fdzu reklam ve vyhled\u00e1v\u00e1n\u00ed v sedmi odv\u011btv\u00edch a shrom\u00e1\u017edili 10 000 reklamn\u00edch kreativ ze SERP. Na\u0161\u00edm c\u00edlem bylo identifikovat trendy, kter\u00e9 se [...]<\/p>","protected":false},"author":1,"featured_media":53,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New research: Search ads analysis reveals key trends across industries - Welcome to Picsium - Your Partner in Digital Marketing Success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picsium.io\/cs\/new-research-search-ads-analysis-reveals-key-trends-across-industries\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New research: Search ads analysis reveals key trends across industries - Welcome to Picsium - Your Partner in Digital Marketing Success\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re excited to share our latest research findings with you! We&#8217;re always striving to stay ahead of the curve and provide you with the latest insights to boost your marketing efforts. Recently, we conducted an in-depth analysis of search ads across seven industries, gathering 10,000 advertising creatives from SERPs. 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